Could Trump be the saviour for ZTE?

May16

zte_logo_enChinese smart phone and mobile network equipment manufacturer ZTE could see a revival after the President Donald Trump recently suggested that he could offer the tech firm a route into the US market. This is all after the US Department of Commerce banned ZTE from procuring products and services from American companies, after the company had breached an agreement that was reached as a penalty for selling some US technologies to Iran and North Korea.

ZTE admitted that the ruling placed its future into serious doubt, as the company sources up to 30% of its components from the US, which includes chipsets from Qualcomm.  There has also been recent speculation as to whether the firm would be able to continue to use Google’s Android too.

However, ZTE have a lifeline in the form of Donald Trump, who is set to hold trade talks with China this week – and he tweeted that the issue could be up for discussion during these talks with a possible solution.

“President Xi of China, and I, are working together to give massive Chinese phone company, ZTE, a way back into business, fast. Too many jobs in China lost. Commerce Department has been instructed to get it done!” Said the President.

ZTE is among several Chinese major handset manufacturers that feature in the list of the world’s top ten smartphone producers. Some of the other big Chinese companies are Huawei, Oppo and Xiaomi, however, with the exception of Huawei, none of them have gained significant market share in Europe or the US. This is due in part to marketing strategies and consumer preferences, but for Huawei and ZTE, they have struggled in the US because of national security reasons.

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